Yahoo! will ignore Do Not Track requests from IE 10 users
As more and more web browser designers add the assistance for the Do Not Track header to their products, and since Windows choice of making IE10 have the Do Not Track on by standard, the conversation about whether sites should or should not agree to this particular individual request for has achieved a new stage.
Windows powerful step has already been belittled by the Apache Foundation, which added a patch to its free Apache HTTP Server that will make it neglect the DNT header if sent by the IE10 web browser.
“The only reason DNT exists is to express a non-default option. That’s all it does. It does not protect anyone’s privacy unless the recipients believe it was set by a real human being, with a real preference for privacy over personalization,” explained the Roy Fielding, the creator of the patch and one of the founders of the Apache HTTP Server Project, but also a scientist at Adobe and one of the editors of the DNT standard.
Apache has since thawed out a bit on that position and has provided the value for neglecting DNT as an choice in the Server’s settings information, but now Yahoo! has created it obvious that it will also neglect the DNT indication from IE 10.
“Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction. In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them. It basically means that the DNT signal from IE10 doesn’t express user intent,” the company pointed out in a post on its Policy Blog.
“Ultimately, we believe that DNT must map to user intent — not to the intent of one browser creator, plug-in writer, or third-party software service,” they explained their decision, adding that users can use the company’s Ad Interest Manager tool in order to have more control over personalized advertising on Yahoo!.
But Sophos’ Chester Wisniewski thinks that their argument is invalid, especially because “the DNT setting is clearly and explicitly stated during installation and is a clear expression of the user’s choice to not be tracked.”
Yahoo! should definitely be able to monitor the customers who have signed into their solutions and anticipate customized material, he says, but if someone who has not signed in areas on some of their resources, they should regard the DNT request for and display them unique ads.